The coronavirus pandemic saw a spike in pet adoptions, and, by extension, pet retail sales. Now that people are spending less time at home, how can retailers maintain the momentum of 2020?
Capitalize on training.
Post-pandemic life may require some training for pups who have grown accustomed to having their people at home all day. However, when pet owners go back to office life, training is essential to ease the transition and reduce headaches. Whether you partner with dog trainers or simply highlight training aids in the store, focusing on turning that pandemic puppy into a well-behaved lifetime companion can mean long-term profits for your business.
Training and supplies can quickly become quite expensive for pet owners, so it can be a good idea to offer a few different ways to pay. Giving your customers the choice to pay in monthly installments through LendingUSA can build and strengthen your business for long-term success.
Expand your online presence.
Throughout the pandemic, consumers have gotten used to shopping for nearly everything online, often picking up purchases in store or even curbside to further streamline an already expedited process. Leaning into this trend even after the virus wanes can signal to your customers that you understand their preferences and are prepared to serve them at their convenience. Having a website or social media presence filled with videos, helpful information, and day-to-day tips can help you establish yourself as the expert in your field. This expertise can help you attract a broad, varied clientele. Instead of merely telling people you’re the pet professional they need, show them!
Covid-19 changed our lives in ways that we never could have imagined. Although the world is recovering, some of the changes forced by the pandemic will be permanent. For businesses, providing clients with options to finance their purchases—especially if the process is kept online—is no longer a perk, but a given. Although it may seem like a daunting task to make consumer financing a part of your business, we can guide you through the process. Learn more about how LendingUSA can help keep your pet retail business ahead of the curve.